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Marketing Specialist

We’re looking for a well-rounded marketing specialist to join our marketing team. In this role, you’ll gain a wealth of experience in the management and execution of core marketing tactics, particularly lead generation, campaign management, sales enablement, and content marketing. You’ll work very closely with the Outbound Marketing Manager, the VP of Marketing, and our fabulous content team.

This role is perfect for someone who wants to build solid track record in email marketing, content marketing, and social media marketing.

Responsibilities include (but aren't limited to just this list):

  • Writing and posting engaging web and social media content
  • Managing the production of collateral materials
  • Managing all Aberdeen social media accounts
  • Write and proofing emails for marketing operations
  • Developing content – including ideation, writing, and project management of the creative team – for specific campaigns and programs
  • Building and managing – including writing, proofing, reporting, and improving – lead gen campaigns with the marketing ops team.
  • Building lists for, and reporting on, ABM campaigns

Qualifications:

  • Minimum 3-5 years marketing experience (including demand gen campaign management) in a dynamic team environment
  • Strong ability to balance detail-oriented tactical execution with a broad strategic perspective
  • Samples of successful programs you have run
  • Excellent writing and verbal communication skills.
  • Naturally curious; strong work ethic; creative thinker
  • Demonstrated ability to work both collaboratively and independently

Located in Waltham, MA

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